Reality Digital: Evolved Social Networking For Brands

I met with Rob Proctor from Reality Digital yesterday. The industry speak to describe what they do would be something like; ‘enterprise-scale, white label, SaaS, social media platform for brands to engage with their audience in a more meaningful way, building brand recognition, increasing reach and revenue.’ Essentially, it is a SaaS offering to brands looking to take their online community to the next level; beyond just forums and blogging.

The company is based in San Francisco and is represented in Europe with an office just off Oxford Street. Founded originally by three individuals: Cynthia Francis, Randy St Jean and Ed Klein, it names clients as MTV, NFL, The Travel Channel and Lonely Planet. Here in the newly open UK base, ITV and Nokia have come on-board.

Other products in the same space would be Pluck and KickApps but Rob believes the comparisons are not that direct. From the Crunchbase entry it says, “In addition to video uploading, the platform can handle audio blogging, mashups, mobile uploads, profiles, forums – pretty much anything that you’d see on MySpace or YouTube. It also includes a full management suite that lets companies monitor usage and manage advertising campaigns.”

Funding rounds for the company have been $2m in 2005 and $6.3m in 2008 (Open View Venture Partners).

E-Consultancy take a look at several players in this field here.

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About Aristos Peters
I work rest and play in the digital space, with particular interest in digital startup companies and their need for seed, angel and VC investment. As a NED, I have worked with several start-ups, taking them through funding rounds and also work on investment acceleration and business growth helping companies to become investment ready. Currently about to launch the startup fundraising app D RISK IT (www.drisk.it).

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